This is a really good macro on how to grow a fashion brand. The website is the home base, twitter, youtube, and Facebook are included but so are sites like Look book and cool spotters. Fashion Bloggers are also included as a group. When talking about creating a Social Media strategy, macros like this are the starting point. Each bubble should be broken into a more defined strategy.
Map your industry, know where you must have a voice. Prioritize importance, develop strategy and start working… If this strategy is too hard to develop I suggest hiring an agency to provide social Research and strategy.
If you don’t have experience with Social Research I suggest you hire an agency to help. The learning curve for tools like Radian 6, or Sysomos are really really long. Having someone that does this on a regular basis is a really smart investment. They should be able to see things you do not.
(feel free to send me an e-mail if you need help ** see my contact page** )
***Agency’s without a lot of Social Media research experience it is ok to partner so you can add this to your portfolio. Not an area to fake it until you make it!
Source: Flickr / marjolyn