Starbucks is now the 3rd largest restaurant chain in the nation. I think it comes down to 2 key points…
#1 Steady price as this suggests
#2 The best rewards program in the nation
Before the starbucks reward card came into existence I would almost never consider going there. Since I can now get a refill when I get a cup of coffee (Cutting the price in half) it has become my go to location. If even 10% of consumers are like me then they are doing very well because of that alone.