All the Carping about this being a bad move is wrong… Great idea! Integration with Tumblr is going to be a big deal going forward. Tumblr is as we know is probably one of the best services on the web and best positioned for growth.
This is a smart move by Gowalla… it will take some time to gain momentum but this is surely the correct move. Facebook Places integration will surely follow making Gowalla a fantastic tool.