Are you on Google Plus?
Are you on Google+ … if so give me a shout out at gplus.to/mhandyone
If not, why not?
The first 10 Slides from the Nielsen Social Media Report Q3… See the rest here
(via Nielsen: Social Media Report)
Key Findings
- Social Networks/blogs dominate American’s time online 1/4th of total time spent on the internet
- Americans spend more time on Facebook than any other website
- 40% of Social Media users access social media content from a mobile phone
- Social Networking apps are the third most used by smartphone owners
- More women are viewing video on social networks and blogs, men use heavist online video users overal streaming more videos and watching them longer.
- 70% of active online social networkers shop online. 12% more likley than the average adult internet user
- 53% of active SM networks follow a brand, only 32% follow a celebrities
- 10 major global markets, Social Netorks and blogs reach over 3/4ths of active internet users
- Tumblr trippled its audience from a year ago.
Source: blog.nielsen.com
Google+ What the Data Really Says…
Large images are available here… http://bit.ly/GooglePlusDataPhotos
The timeline of mentions: Mashable ran a story with this timeline yesterday (it was from Sysomos so it looked a little different). I will get to it later in the posts but I have some issues with this data as being a good indicator for total mentions in the Social Media Space about Google+.
There is something important to note, Google+ even if this is a measure is one of the most talked about websites in the world. In a future post Ill put the number of conversations in Context.
Lets talk about the data…
Q1: What social media sites are talking about Facebook, Twitter and Google+?
Google+ is being talked about most on Twitter and Forums. Facebook doesn’t register these conversations. No monitoring tool is currently tracking G+ internally so that data is a huge X factor. (This was only one day of Google data but its a good snapshot of where conversations are happening. The launch data (where we see the spike) skews to far in favor of twitter and distorts the total number of conversations.
Twitter is talked about mostly on Twitter. As a matter of fact Twitter is almost exclusively talked about on Twitter. This data should already give pause about the simple timeline at the start of this post. No one is measuring G+ internally, Twitter is talked about on Twitter almost exclusively so the timeline is likely missing a huge number of conversations. Larry Page stated in his end of quarter address that Google+ already has over 2 Billion posts. This graph shows data for the last 30 days.
Facebook is talked about on Twitter a lot, but Facebook is also talked about a lot on Facebook (more than any other social network). Keep in mind this data only represents between 25% to 50% of total Facebook users because the data must be public to be indexed. If you haven’t figured it out yet, this also says something about how bad a straight timeline measurement is for mentions since Google+ is a unknown.
Up Next Normalized timelines….
If you start a timeline on the day Google+ actually launched and you factor out posts on Facebook and Twitter… The timeline will look like this.
Look how close these graphs get and look what happens to Twitter when posts on Facebook and Twitter are removed from the equation… If you have been paying attention this is not a shock. Social Networks talk about themselves when you make an even playing field these things sort out. I would argue that this is a possible gauge of how the user Market share will look like by early Q4. *Don’t expect Google to stay in 3rd place for long.*
For fun lets look at what happens when only Facebook and Twitter are used in timelines…
Facebook’s Timeline
Twitter’s Timeline
Up Next: How do users feel about the networks…
First Google+
Google + people love it or hate it that seems to be the trend at least. Of the posts ranked for sentimentality Google did really well. Positive feed back ringing in at 63%, when this data is normalized (meaning networks that talk about themselves not included) Google is by far the most liked network.
No Shock here when all networks are used Twitter is the benchmark. They have more positive feedback than any other network. The normalized view is a little different..
Normalized data (meaning twitter excluded from talking about itself) speaks very well for Google + when comparing it to Twitter. However Twitter has a significant percentage of of positive feedback. Now lets look at the big guy… Facebook…
Facebook had by far the worst sentimentality rank. However there is a large group that love this network. It looks as though half of all users (based on data) are up for grabs. When data is normalized the network has a significant number of detractors…. more than any other network by far.
Facebook the most populous network on the web is the most disliked according to this data set.
So what does all this mean…
- It means Google+ is going to be a major network and brands shouldn’t ignore it.
- You can assume several users of Facebook and Twitter will make Google+ their new Social Media home.
- It is highly probable that all three networks will exist simultaneously….
One bonus graphic for you Tumblr users…
Thanks to syndication (people forwarding posts to other social networks) Tumblr is the most mentioned Social network on the web…
Look at this Data, Tumblr is a must… it is one of the best blogging platforms on the market for 3 reasons.
#1 Link building: Tumblr has an awesome feature called reblog. You see content like this hit the button add your take and bam you created a blog, that links back to everyone else that has blogged this. As your posts get reblogged you get links.
#2 Plug in Social tools, with tumblr there are about a million theme options. Most integrate with social channels, have a built in location for google analytics and use a simple disqus username plug in.
#3 Free hosting: I dont host a custom domain but if I decided to hosting on tumblr is easy and FREE.
Seriously the site is worth checking out
Whoa! Yesterday we jumped past 250M pageviews a day.
Orange is US traffic.
At Tumblr, every day is a big day.
Source: staff
Building a network is about adding value! If you aren’t adding value to your feed and other people’s feeds; you are just making noise and listening to noise. Noise is fine, its just not building meaningful relationships. Don’t get mad at me when I don’t follow you back on twitter because you don’t engage.
(via StumbleUpon Hits 1 Billion Stumbles Per Month)
WOW … It seems to me that the Social web is growing period… Tumblr is growing like crazy, Twitter is in a huge growth spirt, and Facebook is still expanding (I wonder how much longer that will happen). It seems like general adoption is advancing… this should be an interesting note for people.
Stumble Upon granted is a social sharing site in a way that may not cause some users to identify it as a social media site.
Source: Mashable
(via 600 (number) - Wikipedia, the free encyclopedia)
This is my 600th post … check the factorization on that!
I have two new things to announce
#1 I opened a store today… it includes business books I suggest to everyone
#2 I changed my theme… tell me what you think
Source: Wikipedia
http://mhandy1.tumblr.com/store
I added a store to my tumblr page… its not perfect but a lot of people ask me what I am reading/what have read so now you can get an idea/ buy on my site. Check it out pretty cool
Why I don’t often produce original content
You may have noticed if you follow me on tumblr or twitter that I rarely produce “Original content”. This is not by mistake. For me tumblr is like an online notebook, interesting or newsworthy items i am considering I log here for latter use. Most of what I post consists of an image and a blurb about an article. On occasion I do produce original stuff. Linkedin for Students, Klout for Community Managers are two examples.
There are AT LEAST 3 reasons I don’t post orginal content often (such as this post)…
- My blog (tumblr) is about sharing great information: I am not able to produce great information in bulk, and I dont need to a ton of other people already are.
- My tumblr feed is a place to take notes that I can later share: I use information on this site in meetings all the time.
- I dont want to produce for the sake of doing something
The third point is the most important… To many blogs are about publishing content because someone told the author they needed to publish 3 times a week. I really wish some bloggers would stop posting so often and post excellent content instead. When I produce content it is almost always a response to a question, issue or conversation I have had.
Linkedin for Students was done as a favor for a college professor…
Klout for community managers was done for community managers struggling with how to use the tool…
The current project I am working on is in response to a conversation I had with a leading fashion brand’s manager. This post is in response to people that ask me why I dont write more blogs….
I am always looking for quality over quantity when I produce… notes about links are another story…
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