(via Nielsen: Social Media Report) Key Findings Social Networks/blogs dominate American’s time online 1/4th of total time spent on the internet Americans spend more time on Facebook than any other website 40% of Social Media users access social media content from a mobile phone  Social Networking apps are the third most used by smartphone owners More women are viewing video on social networks and blogs, men use heavist online video users overal streaming more videos and watching them longer. 70% of active online social networkers shop online. 12% more likley than the average adult internet user 53% of active SM networks follow a brand, only 32% follow a celebrities 10 major global markets, Social Netorks and blogs reach over 3/4ths of active internet users Tumblr trippled its audience from a year ago.
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(via Nielsen: Social Media Report)

Key Findings

  • Social Networks/blogs dominate American’s time online 1/4th of total time spent on the internet
  • Americans spend more time on Facebook than any other website
  • 40% of Social Media users access social media content from a mobile phone
  •  Social Networking apps are the third most used by smartphone owners
  • More women are viewing video on social networks and blogs, men use heavist online video users overal streaming more videos and watching them longer.
  • 70% of active online social networkers shop online. 12% more likley than the average adult internet user
  • 53% of active SM networks follow a brand, only 32% follow a celebrities
  • 10 major global markets, Social Netorks and blogs reach over 3/4ths of active internet users
  • Tumblr trippled its audience from a year ago.

Source: blog.nielsen.com

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