This could be a great way to stay single. Axe gives you 100’s of girlfriends? 

 I would rather say I am married to my wife and she cant keep her hands off me… #justsayin #truth  

(via CMP.LY a simple solution for required social media disclosures) cmp.ly/0 The FCC has rules.  Bloggers, Tweeters, Youtubers, folks on tumblr, and advertisers all have to follow them. If a company gives you a product or service you must disclose the interest if you talk about it online. Cmp.ly meets the requirement, you get a fairly cool looking logo, it doesn’t feel so pitchy and it discloses the nature of the relationship cleanly.  Oh and one more plus it is short so you can simply add a cmp.ly call out to a tweet. 
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(via CMP.LY a simple solution for required social media disclosures) cmp.ly/0

The FCC has rules.  Bloggers, Tweeters, Youtubers, folks on tumblr, and advertisers all have to follow them. If a company gives you a product or service you must disclose the interest if you talk about it online. Cmp.ly meets the requirement, you get a fairly cool looking logo, it doesn’t feel so pitchy and it discloses the nature of the relationship cleanly. 

Oh and one more plus it is short so you can simply add a cmp.ly call out to a tweet. 

Source: cmp.ly

Twitter needs to take care of this…  Brands may not realize how easy it is to be spoofed on Twitter — case in point, Taco Bell. Its official Twitter page is @TacoBell or @tacobell — but fans searching for the brand could easily be fooled by clicking on a rogue feed with a typo — @TacoBeIl — to land on the mock feed above, which substitutes a capital “i” for one of the L’s in the brand’s Twitter handle. Brands either have to snap up variations on their brand names on Twitter, typos and all — or, more helpfully to its brand partners, Twitter needs to more actively police for troll accounts, especially if it wants to win favor with marketers by launching Facebook-style brand pages.
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The Real Taco Bell

Twitter needs to take care of this… 

Brands may not realize how easy it is to be spoofed on Twitter — case in point, Taco Bell.

Its official Twitter page is @TacoBell or @tacobell — but fans searching for the brand could easily be fooled by clicking on a rogue feed with a typo — @TacoBeIl — to land on the mock feed above, which substitutes a capital “i” for one of the L’s in the brand’s Twitter handle.

Brands either have to snap up variations on their brand names on Twitter, typos and all — or, more helpfully to its brand partners, Twitter needs to more actively police for troll accounts, especially if it wants to win favor with marketers by launching Facebook-style brand pages.

Source: brandchannel.com

davereed: via yfrog.com Great point! This is super effectual marketing because it is concrete even more than dollars. 5 tanks of Gas ( a real thing) = 1 Trek bike (a real thing). Dollars can abstract value the difference between $99 and $100 dollars for instance. That extra dollar is worth a perceived value of about $50 bucks. That is why we have pricing at $99.99 playing games with perceived value. 
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davereed:

via yfrog.com

Great point! This is super effectual marketing because it is concrete even more than dollars. 5 tanks of Gas ( a real thing) = 1 Trek bike (a real thing). Dollars can abstract value the difference between $99 and $100 dollars for instance. That extra dollar is worth a perceived value of about $50 bucks. That is why we have pricing at $99.99 playing games with perceived value. 

(via hilker)

Source: yfrog.com

The Reason the Xoom and Atrix are failing is simple… price point! There are only so many customers that want these products and they are never going to take cool away from Apple. Motorola has one and only one option beat them by providing the same quality only cheaper… I think the Atrix is a glimpse into the future of laptops but not at $500 when I can buy an iphone 3GS for $50! Figure it out Motorola… “In PCWorld’s review, the Xoom scored 3.5/5 stars, with one note on pricing: the tablet cost $800 contract-free on Verizon, or $600 with a two-year contract. In comparison, the iPad 2 starts at $499 (with no 3G and just half, 16GB, of storage). The Xoom also had a few initial hiccups: SD card support was not enabled and Flash support came on the tablet only weeks after launch. The less expensive Wi-Fi-only Xoom ($599) is on the par with the 32GB iPad 2.” (via Motorola’s Xoom and Atrix, Duds? - PCWorld)
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The Reason the Xoom and Atrix are failing is simple… price point! There are only so many customers that want these products and they are never going to take cool away from Apple. Motorola has one and only one option beat them by providing the same quality only cheaper… I think the Atrix is a glimpse into the future of laptops but not at $500 when I can buy an iphone 3GS for $50!

Figure it out Motorola…

“In PCWorld’s review, the Xoom scored 3.5/5 stars, with one note on pricing: the tablet cost $800 contract-free on Verizon, or $600 with a two-year contract. In comparison, the iPad 2 starts at $499 (with no 3G and just half, 16GB, of storage). The Xoom also had a few initial hiccups: SD card support was not enabled and Flash support came on the tablet only weeks after launch. The less expensive Wi-Fi-only Xoom ($599) is on the par with the 32GB iPad 2.” (via Motorola’s Xoom and Atrix, Duds? - PCWorld)

Source: pcworld.com

My wife made the mistake of calling a Hipster a Hipster… I had to find this video so she could prove the hipster that he was in fact a Hipster. I had to because if you ever call a hipster a hipster they wont stop telling you “why they aren’t a hipster” until you can prove beyond a doubt that they are a hipster. Poor wife!… 

I know she is not describing hipsters just explorer mindsets… that’s what we call you in the Ad biz.

youmightfindyourself:

Confessions of a Hipster

Journalism in the Age of Data: A Video Report on Data Visualization by Geoff McGhee

There is a more robust version of this on the website. It includes notes and links. Content on the web can be discoverable, understanding data is a process of discovery. This is why we love infographics. 

Source: datajournalism.stanford.edu

The Nissan leaf is an interesting concept, an all electric compact car built for the city. I am not sure that interesting concept will sell a 20k dollar car with limited range and functionality. This ad however does a great job at telling a simple story, and probably goes a long way to bridge the sales gap. This video should have been the big announcement  on prime time TV.  Nissan missed an opportunity to launch this car with a relatable story. No doubt a few extra smart cars were sold as a result of this.

Story’s are currency for sharing in Social media and in making messages stick. When brands fail to tell compelling stories they fail to get traction. Funny how that works, branding that doesn’t tell stories worth sharing have neither massages that stick or get retold. Great stories let the consumer relate to a product while saying, “I am people like that!”  In general businesses are too concerned with “brand position” (whatever that means) and not concerned enough about what is actually being said. Most brands want to position themselves as cool, creative, innovative, or green but settle for cheap tricks instead (ie hamsters that rap). This results in a execution that is quickly forgotten and largely ignored. Consumers are likely to remember this ad for a little longer than the next blog post, or youtube video. 

Stories leave an impression! 

Nissan should hire their Youtube team to make the ads for TV. 

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