Marketing Handy

  • Random
  • Archive
  • RSS
  • Ask me anything
banner
(via Facebook Promotes New Deals Service In News Feed)
Interesting..
#1 Businesses should claim there places like now!
#2 How this plays out is going to be a very big test of the commerce potential for Facebook  
“Yesterday Facebook began promoting the company’s new deals service which is expected to compete directly with Groupon and LivingSocial.As reported by Josh Constine, the promotion came through the news feed which states that a number of your friends have subscribed to deals and then links to the Facebook Deals landing page. It’s a pretty substantial promotion which will probably function similar to deals promotions in the future. It’s clear that the company is doing everything it can to promote the soon-to-be-released service, including promoting that the service will out email promotions, most likely on an opt-in basis.
The Facebook Deals landing page looks like a promotion for any other deals service, promoting offers like 50 percent off a winery tour. While the process currently requires interacting with a Facebook Sales representative, we’d guess that this will become much more automated in the future as Facebook looks to expand their offerings to all small businesses. Facebook also hopes that this can become a large business as they’ll be taking a cut of all deals that are purchased.

What’s not clear is what that cut will be. Additionally, it’s not clear whether or not the new Facebook Deals will use Facebook Credits as part of the transaction. With the recent push by Facebook to make Credits a large portion of their business, it wouldn’t be surprising to see the two products integrated with each other, resulting in a 30 percent cut for Facebook. Have you seen the recent Deals promotions in the news feed? Would you want more deal offerings sent to your inbox?” 
Pop-upView Separately

(via Facebook Promotes New Deals Service In News Feed)

Interesting..

#1 Businesses should claim there places like now!

#2 How this plays out is going to be a very big test of the commerce potential for Facebook  

“Yesterday Facebook began promoting the company’s new deals service which is expected to compete directly with Groupon and LivingSocial.

As reported by Josh Constine, the promotion came through the news feed which states that a number of your friends have subscribed to deals and then links to the Facebook Deals landing page. It’s a pretty substantial promotion which will probably function similar to deals promotions in the future. It’s clear that the company is doing everything it can to promote the soon-to-be-released service, including promoting that the service will out email promotions, most likely on an opt-in basis.

The Facebook Deals landing page looks like a promotion for any other deals service, promoting offers like 50 percent off a winery tour. While the process currently requires interacting with a Facebook Sales representative, we’d guess that this will become much more automated in the future as Facebook looks to expand their offerings to all small businesses. Facebook also hopes that this can become a large business as they’ll be taking a cut of all deals that are purchased.

What’s not clear is what that cut will be. Additionally, it’s not clear whether or not the new Facebook Deals will use Facebook Credits as part of the transaction. With the recent push by Facebook to make Credits a large portion of their business, it wouldn’t be surprising to see the two products integrated with each other, resulting in a 30 percent cut for Facebook. Have you seen the recent Deals promotions in the news feed? Would you want more deal offerings sent to your inbox?” 

Source: allfacebook.com

    • #Facebook
    • #Social Media
    • #Groupon
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
Groupon Prepares for Spring 2011 IPO at a $15B Valuation [REPORT]
This is shocking move.. The current market gives no indication that now is a good time to go public. Sounds like Google was trying to buy on the cheap, which seemed to be the case, but now I wonder how bad was the cash flow issue at groupon? I would not buy stock in this brand now because red flags are going up all over the place. 
View Separately

Groupon Prepares for Spring 2011 IPO at a $15B Valuation [REPORT]

This is shocking move.. The current market gives no indication that now is a good time to go public. Sounds like Google was trying to buy on the cheap, which seemed to be the case, but now I wonder how bad was the cash flow issue at groupon? I would not buy stock in this brand now because red flags are going up all over the place. 

Source: Mashable

    • #Social Media
    • #Groupon
    • #WTF
    • #IPO
    • #huh
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
How effective are Groupon promotions for business?
These stats seem to be slanted in favor of Groupon. I would be really interested in seeing what the actual numbers say. 
Pop-upView Separately

How effective are Groupon promotions for business?

These stats seem to be slanted in favor of Groupon. I would be really interested in seeing what the actual numbers say. 

Source: mycouponcodes.com

    • #Groupon
    • #Infographic
    • #interesting
    • #Social Media
  • 2 years ago
  • 1
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
Groupon Makes $800 Million in Annual Revenue, Not $2 Billion [EXCLUSIVE]
The 800 million number could reflect Groupon Revenue after partnership payoffs. Essentially this would mean that Groupon would have really have a revenue rate at 1.28 Billon on the site. These aren’t numbers to sneeze at but they do raise more questions…
1. Does the data really suggest that Run Rates are going to continue or are they at peak? Hard to say without detailed info but with the number of businesses being shut down and satisfaction numbers suggest they are at peak.
2. Is 6.6 times Gross revenue a reasonable offer? If you are taking a favorable view of the growth rates and say they are going to continue than walking away from the deal makes sense. If you are reading the data and see it as potential peak number then the sell is a steal… 
Walking away from the Google offer means leaving  money on the table. Groupon placed a bet (a large bet) on their team and product. Time will tell if it was smart. 
View Separately

Groupon Makes $800 Million in Annual Revenue, Not $2 Billion [EXCLUSIVE]

The 800 million number could reflect Groupon Revenue after partnership payoffs. Essentially this would mean that Groupon would have really have a revenue rate at 1.28 Billon on the site. These aren’t numbers to sneeze at but they do raise more questions…

1. Does the data really suggest that Run Rates are going to continue or are they at peak? Hard to say without detailed info but with the number of businesses being shut down and satisfaction numbers suggest they are at peak.

2. Is 6.6 times Gross revenue a reasonable offer? If you are taking a favorable view of the growth rates and say they are going to continue than walking away from the deal makes sense. If you are reading the data and see it as potential peak number then the sell is a steal… 

Walking away from the Google offer means leaving  money on the table. Groupon placed a bet (a large bet) on their team and product. Time will tell if it was smart. 

    • #Groupon
    • #Google
    • #Web
    • #News
    • #Social Media
    • #Offer
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
Groupon says No!
Groupon Turns Down Google’s $6 Billion Offer [REPORT]
View Separately

Groupon says No!

Groupon Turns Down Google’s $6 Billion Offer [REPORT]

Source: Mashable

    • #Groupon
    • #Google
    • #Buyout
    • #NO
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
By Traffic, Groupon Is Ten Times Bigger Than Its Nearest Competitor
This makes much more sense now… Groupon owns their competitors… by the way that .033% = share of total internet visits in the US… thats a lot of views!  
Pop-upView Separately

By Traffic, Groupon Is Ten Times Bigger Than Its Nearest Competitor

This makes much more sense now… Groupon owns their competitors… by the way that .033% = share of total internet visits in the US… thats a lot of views!  

Source: Mashable

    • #Groupon
    • #LivingSocial
    • #Social Media
    • #Google
    • #stats
    • #Graphs
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+
Google Acquisition of Groupon Seems Likely, Say Sources | Kara Swisher | BoomTown | AllThingsD
Groupon is a huge advertiser on Facebook, I wonder what/how this would change the ad structure of Groupon. It seems like this could give Google a negotiating chip when it comes to collaborative efforts with Facebook. Despite my posts there is a little bit of a fight between the two juggernauts (Particularly in the staffing department). The problem I see with this acquisition is that Groupon is not a sustainable business model, it makes or breaks businesses. Companies that run these deals generally have a big boost in sales or go under. An interesting move for sure!
View Separately

Google Acquisition of Groupon Seems Likely, Say Sources | Kara Swisher | BoomTown | AllThingsD

Groupon is a huge advertiser on Facebook, I wonder what/how this would change the ad structure of Groupon. It seems like this could give Google a negotiating chip when it comes to collaborative efforts with Facebook. Despite my posts there is a little bit of a fight between the two juggernauts (Particularly in the staffing department). The problem I see with this acquisition is that Groupon is not a sustainable business model, it makes or breaks businesses. Companies that run these deals generally have a big boost in sales or go under. An interesting move for sure!

Source: kara.allthingsd.com

    • #Groupon
    • #Facebook
    • #Google
    • #Social Media
    • #Social Buying
    • #business
    • #interesting move
  • 2 years ago
  • Comments
  • Permalink
Share

Short URL

TwitterFacebookPinterestGoogle+

Portrait/Logo

About

>
Follow @mhandy1 on Twitter

Pages

  • Contact me!
  • Store: Books I have read

Me, Elsewhere

  • @mhandy1 on Twitter
  • Facebook Profile
  • mhandy1 on Pinterest
  • mhandy1 on Foursquare
  • Google
  • Linkedin Profile

Twitter

loading tweets…

I Dig These Posts

  • Photo via cabbagerose

    berger residence, southern cali/abramson teiger architects

    via: abramsonteiger

    Photo via cabbagerose
  • Photo via dogshaming

    What do you mean?

    What do you mean, those are only for ladies?

    View Post

    Photo via dogshaming
  • Photo via nhlbruins

    This will be the view from the Boston crease to start tonight’s game vs Ottawa… #nhlbruins

    Photo via nhlbruins
  • Photo via ummhello
    Photo via ummhello
See more →

Top

  • RSS
  • Random
  • Archive
  • Ask me anything
  • Mobile

All Rights Reserved ©2011.

Effector Theme by Pixel Union