The bigger story here is the pending bing integration. That will be huge.
Get Rid of Irrelevant Social Media Monitoring Results
This article is getting shared all over the place and is a good start… Each tool has specific ways to limit junk data, and helps the analyst measure only important information.
I’d like to throw my hat in and push this a little further…
Analysts should recognize that spam is a signal and shouldn’t be ignored. If you are seeing spam, and it continues to increase there is a signal that you should work off of. The importance of the brand is actually growing… Oddly enough spam means the brand is experiencing success.
If you are running a scale report do a 2% random sample… yes you may end up reading 2,000 tweets 1,000 blog post starts and 500 Facebook posts but you will have a statistical sample to work with. After a few weeks it becomes a quarterly exercise. Use original users to run the 2% random sample and count the number of spam posts a user is posting. Now you have a reduction equation, after a few weeks you actually have another data point and trend line. If SEO is on your horizon, this is actually a win.
Another way to limit spam- Identify the worst offenders and exclude them from your data… if someone is posting 1,000s of spam posts cut them out (the boolean -“…” is accepted on almost all tools.) Source filters are another powerful tool that should be used by the analyst to remove problem source. Source filters can also limit scope of a report to only include paid/ gifted/ PR targets in reports.
This works for paid bloggers as well, however, if your organization is using paid bloggers there should be a list kept somewhere that can be focused very easily into a source filter.
Finally use the power of the word cloud… Almost every monitoring tool out there gives the analysts a word cloud tool. Do some research, is there a keyword that should not be in the cloud? If so you know you need to do some refining on the data baseline.
A solid topic profile is a living breathing thing, the analyst should be making small refinements everyday. The profile nearly breaths, expanding and contracting little by little. If this is done correctly and carefully, the data will retain consistency and validity. That said, I think every analyst should be fighting to get a longer view of the data. A multi-year view always adds unique prospective and information. Its important to note everyday the internet changes, so, historical data needs its own lens (I have now crossed to a different blog all together)
A slideshare I made last night for my agency, the data is astounding. Steve Jobs literally changed the world.
Google+ What the Data Really Says…
Large images are available here… http://bit.ly/GooglePlusDataPhotos
The timeline of mentions: Mashable ran a story with this timeline yesterday (it was from Sysomos so it looked a little different). I will get to it later in the posts but I have some issues with this data as being a good indicator for total mentions in the Social Media Space about Google+.
There is something important to note, Google+ even if this is a measure is one of the most talked about websites in the world. In a future post Ill put the number of conversations in Context.
Lets talk about the data…
Q1: What social media sites are talking about Facebook, Twitter and Google+?
Google+ is being talked about most on Twitter and Forums. Facebook doesn’t register these conversations. No monitoring tool is currently tracking G+ internally so that data is a huge X factor. (This was only one day of Google data but its a good snapshot of where conversations are happening. The launch data (where we see the spike) skews to far in favor of twitter and distorts the total number of conversations.
Twitter is talked about mostly on Twitter. As a matter of fact Twitter is almost exclusively talked about on Twitter. This data should already give pause about the simple timeline at the start of this post. No one is measuring G+ internally, Twitter is talked about on Twitter almost exclusively so the timeline is likely missing a huge number of conversations. Larry Page stated in his end of quarter address that Google+ already has over 2 Billion posts. This graph shows data for the last 30 days.
Facebook is talked about on Twitter a lot, but Facebook is also talked about a lot on Facebook (more than any other social network). Keep in mind this data only represents between 25% to 50% of total Facebook users because the data must be public to be indexed. If you haven’t figured it out yet, this also says something about how bad a straight timeline measurement is for mentions since Google+ is a unknown.
Up Next Normalized timelines….
If you start a timeline on the day Google+ actually launched and you factor out posts on Facebook and Twitter… The timeline will look like this.
Look how close these graphs get and look what happens to Twitter when posts on Facebook and Twitter are removed from the equation… If you have been paying attention this is not a shock. Social Networks talk about themselves when you make an even playing field these things sort out. I would argue that this is a possible gauge of how the user Market share will look like by early Q4. *Don’t expect Google to stay in 3rd place for long.*
For fun lets look at what happens when only Facebook and Twitter are used in timelines…
Up Next: How do users feel about the networks…
Google + people love it or hate it that seems to be the trend at least. Of the posts ranked for sentimentality Google did really well. Positive feed back ringing in at 63%, when this data is normalized (meaning networks that talk about themselves not included) Google is by far the most liked network.
No Shock here when all networks are used Twitter is the benchmark. They have more positive feedback than any other network. The normalized view is a little different..
Normalized data (meaning twitter excluded from talking about itself) speaks very well for Google + when comparing it to Twitter. However Twitter has a significant percentage of of positive feedback. Now lets look at the big guy… Facebook…
Facebook had by far the worst sentimentality rank. However there is a large group that love this network. It looks as though half of all users (based on data) are up for grabs. When data is normalized the network has a significant number of detractors…. more than any other network by far.
Facebook the most populous network on the web is the most disliked according to this data set.
So what does all this mean…
- It means Google+ is going to be a major network and brands shouldn’t ignore it.
- You can assume several users of Facebook and Twitter will make Google+ their new Social Media home.
- It is highly probable that all three networks will exist simultaneously….
One bonus graphic for you Tumblr users…
Thanks to syndication (people forwarding posts to other social networks) Tumblr is the most mentioned Social network on the web…
Look at this Data, Tumblr is a must… it is one of the best blogging platforms on the market for 3 reasons.
#1 Link building: Tumblr has an awesome feature called reblog. You see content like this hit the button add your take and bam you created a blog, that links back to everyone else that has blogged this. As your posts get reblogged you get links.
#2 Plug in Social tools, with tumblr there are about a million theme options. Most integrate with social channels, have a built in location for google analytics and use a simple disqus username plug in.
#3 Free hosting: I dont host a custom domain but if I decided to hosting on tumblr is easy and FREE.
Seriously the site is worth checking out
Whoa! Yesterday we jumped past 250M pageviews a day.
Orange is US traffic.
At Tumblr, every day is a big day.
Interesting… It appears that new Twitter is better than old twitter. Third party apps no longer dominate the space only 42% of tweets now come from 3rd party clients.
Also IMO the official twitter app on my phone is good enough that adding another app doesn’t add much value.
Can you see where the great tumblr-pocalypse happened? The good news is site traffic has returned to normal. The overall effect of almost a full 24 hours of down time seems to have resulted in only a temporary stagnation of growth. I believe in tumblr as a product and hope that growth rates continue…
Infographics are great Social sharing fodder but often that is all they are, pretty pieces of irrelevant data. Too often we want to accept data given because it is pretty. Great points.. I would love to see more of this on the infographic market.