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“Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from petroleum-based materials and 30% plant-based materials. The company’s ultimate goal has been to make a 100% plant-based bottle—but now PepsiCo has beaten it to the punch. PepsiCo announced this week that it has figured out how to make fully recyclable, 100% plant-based bottles from switch grass, pine bark and corn husks. Eventually, the company plans to use oat hulls, potato and orange peels, and a variety of other agricultural by-products from its Quaker and Tropicana brands.” (via PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle | Fast Company)
This could actually reduce the price of Oil Big news.
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“Coca-Cola made headlines in 2009 when it introduced the PlantBottle, a beverage bottle made from petroleum-based materials and 30% plant-based materials. The company’s ultimate goal has been to make a 100% plant-based bottle—but now PepsiCo has beaten it to the punch. PepsiCo announced this week that it has figured out how to make fully recyclable, 100% plant-based bottles from switch grass, pine bark and corn husks. Eventually, the company plans to use oat hulls, potato and orange peels, and a variety of other agricultural by-products from its Quaker and Tropicana brands.” (via PepsiCo to Coke: Our 100% PlantBottle Is 70% Plantier Than Your PlantBottle | Fast Company)

This could actually reduce the price of Oil Big news.

Source: Fast Company

    • #Coke
    • #Pepsi
    • #Plastic
    • #Plant
    • #Green
    • #tech
  • 2 years ago
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Coke Timeline (by Silvio Stefano)
Coca-Cola is an extremely stable brand… Pepsi has a long line of brand alterations. Does this make a difference at the sales counter? 
Do you pick a soft-drink biased on Brand or Price? 
Does the logo effect how you feel about it?
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Coke Timeline (by Silvio Stefano)

Coca-Cola is an extremely stable brand… Pepsi has a long line of brand alterations. Does this make a difference at the sales counter? 

Do you pick a soft-drink biased on Brand or Price? 

Does the logo effect how you feel about it?

Source: Flickr / silviostefano

    • #Pepsi
    • #Coke
    • #Rebrand
    • #Stability
    • #Is there an effect
    • #Your Call
    • #Design
    • #Sales
  • 2 years ago
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Stop the Facebook vs Google Thing!

 

Is like comparing…

Think about it!

    • #Facebook Google
    • #Google
    • #War
    • #Facebook
    • #Coke
    • #Orange Juice
    • #Give it up
    • #Social Media
    • #SEO
    • #Search
  • 2 years ago
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