(via Facebook Begins Testing Friend Filters in News Feed [PICS]) Ok seriously why cant these changes be batched together. How is this going to effect brands… I dont have anything solid but my hunch says that these changes are, for the first time, user focused exclusively. I am not sure there is anything happening other than a potiental loss for brands. It could be a major plus for brands that have localized content, however, I am not sure why a brand would want to reduce impressions. Its 2011 people travel. For example if I so choose, I could be in New York tomorrow night. Therefore a post about a local party in NY might be relevant to me. Facebook has issued 15 minor, but noticeable, changes to the site over the last 2 months. They are averaging an extra few every week.
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(via Facebook Begins Testing Friend Filters in News Feed [PICS]) Ok seriously why cant these changes be batched together. How is this going to effect brands… I dont have anything solid but my hunch says that these changes are, for the first time, user focused exclusively. I am not sure there is anything happening other than a potiental loss for brands. It could be a major plus for brands that have localized content, however, I am not sure why a brand would want to reduce impressions. Its 2011 people travel. For example if I so choose, I could be in New York tomorrow night. Therefore a post about a local party in NY might be relevant to me. Facebook has issued 15 minor, but noticeable, changes to the site over the last 2 months. They are averaging an extra few every week.

Source: Mashable

(via The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does | Fast Company) Great work by Fastcompany.. These are case studies in why companies fail. When they are young they know where the market is going they know what it should be. They start making investments, they start looking at the numbers, suddenly they can’t just walk away. “Blockbuster. Watch your favorites. Anytime. For Free.” It was their mission statement, when the opportunity finally arrives they can’t do it. They become trapped by fear. If your business knows where it should go you better push every limit to get there if you don’t Chapter  11 might be your only way out.
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(via The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does | Fast Company)

Great work by Fastcompany.. These are case studies in why companies fail. When they are young they know where the market is going they know what it should be. They start making investments, they start looking at the numbers, suddenly they can’t just walk away. “Blockbuster. Watch your favorites. Anytime. For Free.” It was their mission statement, when the opportunity finally arrives they can’t do it. They become trapped by fear. If your business knows where it should go you better push every limit to get there if you don’t Chapter  11 might be your only way out.

Source: Fast Company

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