It does not happen often enough where 2 of my passions converge Hockey and Social Media… Today it did via Facebook. It seems Facebook is testing out a new way to share stories or its part of the new lookalike audience targeting using sponsored stories. Either way this post in my Facebook feed about my Chicago Blackhawks killing the Red Wings (Dead Wings to Blackhawks fans) via their own post was awesome! Keep it up!
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It does not happen often enough where 2 of my passions converge Hockey and Social Media… Today it did via Facebook. It seems Facebook is testing out a new way to share stories or its part of the new lookalike audience targeting using sponsored stories. Either way this post in my Facebook feed about my Chicago Blackhawks killing the Red Wings (Dead Wings to Blackhawks fans) via their own post was awesome!

Keep it up!

Facebook’s Lookalike Audiences Lets Advertisers Target Similar Users If you are one of those brands that bought likes to have likes, this will be a problem. I know I’ve looked at many companies with huge fan bases in India and no product offering. Think about the implication, this feature becomes useless or worse a great way to dump good money after bad. On the flip side a brand with a well built fan base, say launching a product in new markets, will find this very useful. Facebook is taking a step toward allowing brands to reach those users that are already likely to be your advocates. As a means of market entry this cannot be overstated. Need to play with the tool a little but it might gain even more power if you were able to target based on another page’s demo…  Say you are launching an NHL game… Target users that are similar to NHL fans… boom  Target users similar to EA sports fans… boom  If that is not an option, you can build a profile by purchasing ads around those interests and then convert to the similar mode. It should yield better communities, better edge rank, and ultimately a lower cost per action.
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Facebook’s Lookalike Audiences Lets Advertisers Target Similar Users

If you are one of those brands that bought likes to have likes, this will be a problem. I know I’ve looked at many companies with huge fan bases in India and no product offering. Think about the implication, this feature becomes useless or worse a great way to dump good money after bad.

On the flip side a brand with a well built fan base, say launching a product in new markets, will find this very useful. Facebook is taking a step toward allowing brands to reach those users that are already likely to be your advocates. As a means of market entry this cannot be overstated. Need to play with the tool a little but it might gain even more power if you were able to target based on another page’s demo… 

Say you are launching an NHL game…

  • Target users that are similar to NHL fans… boom 
  • Target users similar to EA sports fans… boom 

If that is not an option, you can build a profile by purchasing ads around those interests and then convert to the similar mode. It should yield better communities, better edge rank, and ultimately a lower cost per action.

Source: thenextweb.com

Facebook launched a new promoted post option today…I hope this blog helps people understand how to use this new option strategically… Step 1: What are the constraints? Promoted posts are designed to reach more of your existing audience, as it stands this is not a way to grow a page. Promoted posts are another paid workaround for edgerank (sponsored stories did this a little bit).  AKA Facebook’s math equation that decides what you do and do not see.   Step 2: Define the purpose This is the step where we look at the 3 options for using promoted posts: 1. The page no longer gets engagement and there is a new content strategy A content strategy that didn’t work was run too long and now the audience no longer sees any posts because the page isn’t relevant. Its time to pay to bring the page back to life… Community managers should use every option available to restore edgerank. 2. Improve edgerank by promoting engaging content This is how most brands use sponsored stories. Generally they use them to increase engagement and awareness of entertaining posts. The new option promoted posts have a built in advantage of falling within the timeline and will help brands increase their audience with people likely to engage with their posts.  3. A big announcement Big announcements are things that would get placed into a major press release. Investor news, acquisitions, sales etc. They also include announcements you would spend 5 Million in advertising for in a short period of time (Out of home ads). Stores will, and probably should use promoted posts as a way to announce sales and events. If an announcement provides value it makes a lot of sense to do anything possible to increase the size of the audience. Step 3: Triggers The community manager should define triggers that explain when promoted posts will be used. Big announcements on the content calendar should be marked ahead of time and a budget should be established coming out of regular ad spends. If visibility is falling consistently the community manager should trigger a 2 tier spend sponsored stories and promoted posts.  Expect every network to adopt options like this in the near future. Warning:  It is logical to think Facebook wouldn’t start forcing brands to buy audience they already own. However, Facebook is Facebook and they can do whatever they want to including forcing brands to pay to communicate.  ”Facebook is Free” might be a thing of the past, in the near future. 
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Facebook launched a new promoted post option today…I hope this blog helps people understand how to use this new option strategically…

Step 1: What are the constraints?

Promoted posts are designed to reach more of your existing audience, as it stands this is not a way to grow a page. Promoted posts are another paid workaround for edgerank (sponsored stories did this a little bit).  AKA Facebook’s math equation that decides what you do and do not see.  

Step 2: Define the purpose


This is the step where we look at the 3 options for using promoted posts:

1. The page no longer gets engagement and there is a new content strategy

A content strategy that didn’t work was run too long and now the audience no longer sees any posts because the page isn’t relevant. Its time to pay to bring the page back to life… Community managers should use every option available to restore edgerank.

2. Improve edgerank by promoting engaging content

This is how most brands use sponsored stories. Generally they use them to increase engagement and awareness of entertaining posts. The new option promoted posts have a built in advantage of falling within the timeline and will help brands increase their audience with people likely to engage with their posts. 


3. A big announcement

Big announcements are things that would get placed into a major press release. Investor news, acquisitions, sales etc. They also include announcements you would spend 5 Million in advertising for in a short period of time (Out of home ads). Stores will, and probably should use promoted posts as a way to announce sales and events. If an announcement provides value it makes a lot of sense to do anything possible to increase the size of the audience.

Step 3: Triggers

The community manager should define triggers that explain when promoted posts will be used. Big announcements on the content calendar should be marked ahead of time and a budget should be established coming out of regular ad spends. If visibility is falling consistently the community manager should trigger a 2 tier spend sponsored stories and promoted posts.  Expect every network to adopt options like this in the near future.

Warning: 

It is logical to think Facebook wouldn’t start forcing brands to buy audience they already own. However, Facebook is Facebook and they can do whatever they want to including forcing brands to pay to communicate.  ”Facebook is Free” might be a thing of the past, in the near future. 

The changing Face of Advertising…

The future of advertising is bright, at least online. Newspaper dollars continue to shift to other modalities. Eventually Newspaper will go away all together.. When newspaper is gone that is one huge chunk of the media pie that needs to get reallocated. Mobile will at some point be a significant player, however no one has it right. Click through rates are too low and driving traffic is a challenge. When the ad networks like ad mob figured it out mobile will explode. 

What Amazon did with the Kindle is going to draw attention from ad networks. In my mind its just a matter of time before ad network providers really figure mobile out. The options for advertisers in the market are still too weak to be worthy of much more than passive considerations.

This could be a great way to stay single. Axe gives you 100’s of girlfriends? 

 I would rather say I am married to my wife and she cant keep her hands off me… #justsayin #truth  

(via CMP.LY a simple solution for required social media disclosures) cmp.ly/0 The FCC has rules.  Bloggers, Tweeters, Youtubers, folks on tumblr, and advertisers all have to follow them. If a company gives you a product or service you must disclose the interest if you talk about it online. Cmp.ly meets the requirement, you get a fairly cool looking logo, it doesn’t feel so pitchy and it discloses the nature of the relationship cleanly.  Oh and one more plus it is short so you can simply add a cmp.ly call out to a tweet. 
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(via CMP.LY a simple solution for required social media disclosures) cmp.ly/0

The FCC has rules.  Bloggers, Tweeters, Youtubers, folks on tumblr, and advertisers all have to follow them. If a company gives you a product or service you must disclose the interest if you talk about it online. Cmp.ly meets the requirement, you get a fairly cool looking logo, it doesn’t feel so pitchy and it discloses the nature of the relationship cleanly. 

Oh and one more plus it is short so you can simply add a cmp.ly call out to a tweet. 

Source: cmp.ly

davereed: via yfrog.com Great point! This is super effectual marketing because it is concrete even more than dollars. 5 tanks of Gas ( a real thing) = 1 Trek bike (a real thing). Dollars can abstract value the difference between $99 and $100 dollars for instance. That extra dollar is worth a perceived value of about $50 bucks. That is why we have pricing at $99.99 playing games with perceived value. 
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davereed:

via yfrog.com

Great point! This is super effectual marketing because it is concrete even more than dollars. 5 tanks of Gas ( a real thing) = 1 Trek bike (a real thing). Dollars can abstract value the difference between $99 and $100 dollars for instance. That extra dollar is worth a perceived value of about $50 bucks. That is why we have pricing at $99.99 playing games with perceived value. 

(via hilker)

Source: yfrog.com

Sprint Community: Announcements: First country music video on Sprint HTC EVO 4G recorded by Lauren Rainey

I am going to ignore the fact that the page this link came from should be tighter on branding guidelines. I am going to ignore the fact that this music may or may not fit everyones taste…

What I am going to say is: This is an interesting concept, have up and coming artists record music videos on a phone. It gives the phone’s camera a chance to strut it’s stuff and gives the artist exposure. This is a win win and smart.

Source: community.sprint.com

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