Marketing Handy

A Tourist’s Global Guide to Tipping http://bit.ly/165GBna

Tue, 21 May 2013 13:30:18 -0400

A Tourist’s Global Guide to Tipping http://bit.ly/165GBna

Canceled: A Brief History of Single-Season TV Shows...

Mon, 20 May 2013 10:30:28 -0400

Canceled: A Brief History of Single-Season TV Shows [Infographic] http://bit.ly/12ORq73

Snakebites in Family Pets [infographic] http://bit.ly/14EJbMd

Sun, 19 May 2013 09:00:10 -0400

Snakebites in Family Pets [infographic] http://bit.ly/14EJbMd

Music’s Effect on Learning [infographic] http://bit.ly/12J7abQ

Sat, 18 May 2013 09:00:17 -0400

Music’s Effect on Learning [infographic] http://bit.ly/12J7abQ

The Multiple Personalities of Coffee [infographic]...

Fri, 17 May 2013 12:00:16 -0400

The Multiple Personalities of Coffee [infographic] http://bit.ly/12H05s7

Insane win!

Fri, 17 May 2013 01:04:11 -0400

Insane win!

Goal #lakings

Thu, 16 May 2013 23:14:34 -0400

Goal #lakings

Lets do this #lakings

Thu, 16 May 2013 20:58:52 -0400

Lets do this #lakings

I’m at STAPLES Center! Lets do this http://4sq.com/12n3tYY

Thu, 16 May 2013 20:57:43 -0400

I’m at STAPLES Center! Lets do this http://4sq.com/12n3tYY

Dessert #food #dinner

Thu, 16 May 2013 20:36:10 -0400

Dessert #food #dinner

@handyinteriors making her mark

Thu, 16 May 2013 18:48:59 -0400

@handyinteriors making her mark

Dear @nhlblackhawks i need a new one of these please stay...

Thu, 16 May 2013 14:30:25 -0400

Dear @nhlblackhawks i need a new one of these please stay focused.

Going to the kings game tonight… They should serve this at...

Thu, 16 May 2013 09:54:46 -0400

Going to the kings game tonight… They should serve this at staples

Sleep Train supports National Foster Care Month [infographic]...

Thu, 16 May 2013 09:00:07 -0400

Sleep Train supports National Foster Care Month [infographic] http://bit.ly/12duAFv

Stopped buying physical books in 2009… This collection may...

Wed, 15 May 2013 17:12:35 -0400

Stopped buying physical books in 2009… This collection may never grow (only a fraction)

Google+ the real problem has nothing to do with UI! Google+...

Wed, 15 May 2013 14:34:26 -0400

Google+ the real problem has nothing to do with UI!

Google+ has a harsh reality… adoption is weak, well behind Pintrest and Tumblr in terms of adoption (with good reason). +Google is missing the point again with their UI release.

Google+ has 3 problems that cause a 4th:
1. Brands wont drive traffic because it’s too hard to manage.
Google+ is far to hard to manage from a branded standpoint, it doesn’t fit in to Marcom plans well at all. Transmedia is the future and Google+ requries a management tool that integrates all platforms together, pages must be managed from outside of G+ on as many publishing platforms as possible.

2. Brands wont come because its to hard to monitor
Sure you can search Google+ but monitoring tools do not have access to this data (According to the TOS). With the first rule of brand management being listen, many brands wont get off the starting line. Again Google+ should be open to as many monitoring platforms as possible.

3. Brands wont come because they cant grow
Users love that Google+ doesnt have ads, brands not so much. Their game in terms of value is size, they cant grow they cant invest. They cant invest they dont allocate resources. No excuse for this, Google can fix it 10,000 ways.

4. Super users (relational power houses) power brands
Community managers are great at developing and maintaining online relationships, it’s their job. Those users create value and make the world interesting, if they are not on a network the pull of relationships is not there. A pulse from time to time can happen but its not sustained. Community managers follow their brands, they must live on the channels they manage. If they dont get value they wont make the effort.

Change the UI all you want, it’s not the problem. The problem is deeper, more central, bigger, and frankly more important. Google is creating an inferior product and it seems they have no idea why. Build to the brands and let the public follow.

Brands are the new college student.

+Sergey Brin I hope you are reading this.

How To Navigate The Internet At Work [Infographic]...

Wed, 15 May 2013 09:00:08 -0400

How To Navigate The Internet At Work [Infographic] http://bit.ly/104upP4

It is a small world because we are that cool #disneyland #adults

Tue, 14 May 2013 23:20:10 -0400

It is a small world because we are that cool #disneyland #adults

Disneyland railroad looking at California adventure #miniretreat

Tue, 14 May 2013 23:02:03 -0400

Disneyland railroad looking at California adventure #miniretreat

16 Students You Meet In College [infographic]...

Tue, 14 May 2013 12:00:16 -0400

16 Students You Meet In College [infographic] http://feedproxy.google.com/~r/DailyInfographic/~3/r9qp5UAeGDw/16-students-you-meet-in-college-infographic