Sorry, Marketers, You’re Doing Twitter Wrong [REPORT] by Buddy Media
Twitter is by far the most time sensitive network out there… posts live for about 8 minuets on average, Facebook posts can live for up to 24 hours. As a result the Facebook timing stat is actually shocking to me. I haven’t been able to strongly quantify the advantages in posting times on Facebook because edge rank seemed to flatten them out. On that note 5am PST was one of the only times that seemed to consistently deliver a spike in engagement. Apparently a lot of people check their Facebook feeds before they go to work or School.
(I work for Radian6 a Salesforce company)