via unbounce.com Optimize your landing page in 12 steps… This is super useful if you are designing a web page for your business. When talking redesigns take a close look at these 12 steps One Page per source- Use a unique page for each traffic source (ie Ads) A/B Testing: Test pages against each other different copy etc. Always inprove Ad Message Reach: Match copy to Specific Ads you are running Context of Use: Show your product or service in real life Videos to Increase Conversation: This one goes without saying… use richer media **Dont autostart ever** Directional Cues: Use arrows, color, contrast to direct users.  Data vs. Conversion: Every box you add reduces the odds of completion… keep forms short simple and sweet! Edit Ruthlessly: Cut the amount of text down as much as possible… Say it in 5 words not 10 Trust Social Proof:Show live social streams and testimonials if possible Enable Sharing: Sharing is free advertising why wouldn’t you do it?  One Page One Purpose: I have a rule if you try to do or say 2 things you say/do nothing. Post-Conversion Marketing: Enable feedback/ encourage future contact and opt-ins after conversion
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via unbounce.com

Optimize your landing page in 12 steps… This is super useful if you are designing a web page for your business. When talking redesigns take a close look at these 12 steps

  1. One Page per source- Use a unique page for each traffic source (ie Ads)
  2. A/B Testing: Test pages against each other different copy etc. Always inprove
  3. Ad Message Reach: Match copy to Specific Ads you are running
  4. Context of Use: Show your product or service in real life
  5. Videos to Increase Conversation: This one goes without saying… use richer media **Dont autostart ever**
  6. Directional Cues: Use arrows, color, contrast to direct users. 
  7. Data vs. Conversion: Every box you add reduces the odds of completion… keep forms short simple and sweet!
  8. Edit Ruthlessly: Cut the amount of text down as much as possible… Say it in 5 words not 10
  9. Trust Social Proof:Show live social streams and testimonials if possible
  10. Enable Sharing: Sharing is free advertising why wouldn’t you do it? 
  11. One Page One Purpose: I have a rule if you try to do or say 2 things you say/do nothing.
  12. Post-Conversion Marketing: Enable feedback/ encourage future contact and opt-ins after conversion

Source: unbounce.com

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