In, what appears to be, shutting down the social from the network read about that here. Facebook also killed their own ad format… sponsored stories… brilliant. Look what happens when I hit the share button from a sponsored story, one of the most common actions…
Side note: Can someone confirm that this is not just a browser issue?
Notice anything missing… Maybe you dont use Facebook or share much there but there is… That thing is attribution!
Facebook is, seemingly, penalizing great content in the most recent network change. Until recently hitting share on great content would result in dual attribution form the page it was being shared from and to the alpha source. The referral arbitration has now been dropped off which is not cool.
The other move Facebook made was to block users from recommending a page with their friends unless they are an admin. This is horrible for brands, people that share content. Removing these two features almost completely removes social from branded content.
The last thing missing in my feed today, could just be the day… but activity such as so and so likes this page. If I have my choice with moves like this Google+ is going to be something I push brands toward. I am sure my FB rep would love to hear that.
Facebook is basically taking the community manager out of the equation… Amazing content not so much.
Update: The pages you like still show up in the most recent activity stream… I’ll give Facebook a like for that.
Update: I changed the title of the post there is a small attribution attached the video…Which makes this worse because it looks like this is fully on intentional. Cut the Community manager out… Even great content isn’t rewarded. They did break sponsored stories though.
Update: The change apparently only affects videos and sponsored stories (which is stupid)
“Do not waste time bothering whether you “love” your neighbor; act as if you did. As soon as we do this we find one of the great secrets. When you are behaving as if you loved someone, you will presently come to love him. If you injure someone you dislike, you will find yourself disliking him more. If you do him a good turn, you will find yourself disliking him less.”—
This is huge… Late June Google+ launched… Late June Tumblr growth stopped started decline. Google+ killed tumblr or at least slowed the growth. The current growth showed is actually a flash in the pan… Look at the next graph
When I scale it back from Monthly to a weekly view we can see that that a spike happened on Tumblr the day facebook went down. When that is factored out Tumblr is flatlining on Growth.
I know you kids like the exclusivity of this club, but if Tumblr doesn’t figure out a way to play with Google this thing might screech to a near standstill in 6 months or less. Tumblr should sell to Google now while they still can because these numbers are going to drop like a brick over the next few months.