Marketing Handy

Salesforce purchased Radian6 for a lot of money. That is a give in, I use this tool a lot! Most people have no idea what this tool is or what it does, so let me briefly explain.. Radian6 monitors the Social Web. My gut reaction was probably a little over blown. Keep in mind this is a primary business tool for me. It also makes some sense given that Radian 6 has developed tools and integrations with Salesforce lately that should have hinted towards this. 

I know the folks over at Radian6 and I know they are a customer first organization (as is Salesforce). I should have given the management teams for both companies drastically more credit. The partnership should actually help the tool provide more robust data, and a better user interface. I am cautiously optimistic that the end result of this will be a rapid development of the next set of features for the tool. Being that both orgs are user first most fears/concerns I had were the result of an unknown. The other plus is that my skill set will be in increasing demand which isnt a bad thing at all. 

Do you know what Radian6 is?

If so do you think this will be a good thing?