Interesting… seriously interesting… these results exclude facebook… so I question the data through and through. Facebook is the only platform right now that is able to consistently be measured with these metrics.
The future of advertising is bright, at least online. Newspaper dollars continue to shift to other modalities. Eventually Newspaper will go away all together.. When newspaper is gone that is one huge chunk of the media pie that needs to get reallocated. Mobile will at some point be a significant player, however no one has it right. Click through rates are too low and driving traffic is a challenge. When the ad networks like ad mob figured it out mobile will explode.
What Amazon did with the Kindle is going to draw attention from ad networks. In my mind its just a matter of time before ad network providers really figure mobile out. The options for advertisers in the market are still too weak to be worthy of much more than passive considerations.